Training

I offer copywriting training to people working in insurance and other professional services – from total beginners to accomplished Communications professionals – to help them improve their communication skills.

That means helping people to communicate in a clear, human way. Ditching jargon and communicating clearly helps individuals and companies to exude confidence and connect with their customers.

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Course content
The course content is designed to be practical and usable straightaway. It is based on my 20 years of copywriting and editing experience – and what I have found that actually works.

I tailor the content to your needs and can focus on specific copy that you need help with.

Modules may include:

  • How to write for the web

  • How to write news articles

  • How to write feature articles

  • How to write thought leadership reports/white papers 

  • Editing your copy

  • Proofreading techniques

  • Style and tone of voice 

  • Golden rules for great business writing

  • Defining your audience and putting them first

  • How to interview someone  

  • Dealing with writer’s block

I usually train groups of 4-10 people. Training courses last for up to three hours and can take place at your office or the venue of your choice.

I can also offer follow-up mentoring sessions for attendees on my training courses, which can help to cement the learning and ensure that they implement the practical skills that I share with them.

If you would like more information, please get in touch.

Great format and really useful content. The pace of the session was good as well. Eloise is really engaging – great session!
— Insurance broker
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